Last year I had the opportunity to introduce a new program called ‘the OX GTM Program’ (Go-to-Market) which was kicked-off as a support program for OX client partners. In this pilot program, OX sales and marketing teamed up to tackle the frequent request to position OX products better and get them to market faster.
More than a year later this program has grown and continues to evolve based on its success: now called the “OX Performance Program” (OXPP) with multiple employees on two continents. The regional OXPP teams have been able to increase partners’ speed-to-market by up to 200% and have played a role in improving numbers for take-rates and upsell numbers, including reducing churn. OXPP deploys active resources that support successful positioning and customer engagement of our partners’ target audiences and most importantly: together with our partners. OXPP brings broad experience and deep know-how to marketing OX products in the Cloud and SaaS space that are not found from any Google search nor from a marketing agency. And all, with the shared and focused goal to maximize the business potential of OX products.
The OX Performance Program understands that each second of attention spent in a client-partner’s branded environment is monetizeable. OX products have been designed uniquely to extend and multiply how users integrate their personal and professional data into a trusted environment their existing hoster and/or telco billing relationship. It offers up specific and proven moments where customer engagement and trial are integrated across our flagship product and sales touch points, because OX App Suite supports differentiated engagement models. This opens up additional opportunities for client partners to create tailored offerings — where their users can simply integrate the digital lives through a single interface.
The OX Performance Program is an integral part of our business model and how we offer open and flexible software and services. The program has been designed to combine the efforts of professional services technical know-how, with marketing and works as a closely operating team to drive measurable success. With a playbook of tested strategies and tactics, OXPP helps OX partners leverage their unique market segment and offering with a seamless experience that only OX App Suite delivers.
Introducing such a program as the OX Performance Program into how your Cloud or SaaS business runs, is a compelling decision to evolve the way your future success scales. And as this philosophy is deeply rooted in OX culture, our dedication to deliver sustainable and collaborative vendor-customer relationship is the foundation of our mutual success. Drop me a note to Maurice.Hofmann AT open-xchange.com to learn just how powerful this decision can be for your business.