Maurice Hofmann

Maurice Hofmann

That’s a Wrap! OX Summit 2018 Nashville, TN

Maurice Hofmann on Apr 27, 2018

The first of two annual OX Summits was a great success! We are so happy to have welcomed our premier customers and partners to Nashville, TN last week for the first half of the 2018 OX Summit Series. Next up is R...

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Never Stop Innovating: OX Summit 2018 (US)

Maurice Hofmann on Mar 14, 2018

Business executives and technology experts all agree: OX Summit is the place to meet, with a unique mix of Business and Technical expertise and some of the most engaged and active talents from across the globe. W...

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‘All on board!’ – Uhm, you got a video for that?

Maurice Hofmann on Jan 30, 2015

This is one of the questions I hear the most on a daily basis. Marketers today know very well that getting people to buy a product is just the first quarter of the ball game. You’re off to a good start and scored...

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User Centricity – Or: How to package for sex, drugs and rock’n’roll

Maurice Hofmann on Nov 7, 2014

In the software world, feature lists still dominate the packaging meetings. How many features do I put in which package? Are there too many or too few features? How are those features distinguished from others? T...

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Migration – Cover your bases!

Maurice Hofmann on Oct 2, 2014

During my talk at #OXS14 (here is the video) I spoke about how user migration presents an opportunity to engage with your user base. I talked a lot about the psychology and the emotional aspects that we need to f...

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Why Open APIs are a business and marketing issue and not just a technical o...

Maurice Hofmann on Aug 12, 2014

OX App Suite in its latest version features even more openness and a greater integration potential for external products than previous releases. Sales, professional services and pretty much anyone else at OX will...

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OXPP – Can’t Google this”

Maurice Hofmann on Nov 26, 2013

Last year I had the opportunity to introduce a new program called ‘the OX GTM Program’ (Go-to-Market) which was kicked-off as a support program for OX client partners. In this pilot program, OX sales and marketin...

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