The first of two annual OX Summits was a great success! We are so happy to have welcomed our premier customers and partners to Nashville, TN last week for the first half of the 2018 OX Summit Series. Next up is R...
Business executives and technology experts all agree: OX Summit is the place to meet, with a unique mix of Business and Technical expertise and some of the most engaged and active talents from across the globe. W...
This is one of the questions I hear the most on a daily basis. Marketers today know very well that getting people to buy a product is just the first quarter of the ball game. You’re off to a good start and scored...
In the software world, feature lists still dominate the packaging meetings. How many features do I put in which package? Are there too many or too few features? How are those features distinguished from others? T...
During my talk at #OXS14 (here is the video) I spoke about how user migration presents an opportunity to engage with your user base. I talked a lot about the psychology and the emotional aspects that we need to f...
OX App Suite in its latest version features even more openness and a greater integration potential for external products than previous releases. Sales, professional services and pretty much anyone else at OX will...
Last year I had the opportunity to introduce a new program called ‘the OX GTM Program’ (Go-to-Market) which was kicked-off as a support program for OX client partners. In this pilot program, OX sales and marketin...
