Honesty, trust and transparency; key qualities for any business, especially in an ever increasingly connected age. They are also the founding principles of the World Wide Web – but you wouldn’t necessarily know it by the way large Internet companies act today.
Trust is fundamental to any relationship, be it between a business and their customers or online companies with their users. The summer of Snowden blew the doors open on trust; casting into question whether we, as humans, can trust our governments and the way they track and use our personal data. And with more and more of our data being stored virtually, cloud services found themselves front and centre in the debate. Brand reputations were called into question. All of us began to ask whether we could really trust any of the internet giants with our data.
It’s never been a secret that the likes of Facebook for example have relished in collecting our data for aggressive advertising and marketing purposes. It was almost so ingrained – and the brand so trusted – that it was never questioned. Big mistake. Now the frequency with which large online oligarchs are monetizing and using said data is alarming – and in a post-Snowden world, users are no longer accepting. They certainly no longer automatically place their trust in the big brand names.
Cue opportunities for smaller, more personal web hosting distributors to showcase a different way. A way where resellers and web agencies are known in person and given one-on-one attention, and honesty and trust are the building blocks of the relationship. A way in which customers feel safe in the knowledge that they retain sight of the sensitive business data they have entrusted.
Cue David beating Goliath in the cloud. Cue Resello.
As a smaller, more personal web hosting distributor, many of Resello’s resellers are SMEs, small offices or even home workers, often without an in-house IT department. Its focus is to forge deep relationships with its client base, helping to give them the edge needed in an increasingly competitive online marketplace. And that’s where we’ve been able to help. By providing a hosted OX App Suite solution to their reseller customers, Resello has been able to offer a more open, flexible and affordable browser based communication solution – that can genuinely be trusted.
In the shadow of Snowden, it’s tremendously reassuring that more and more, “David’s” like Resello are choosing to start-up the fight against the Internet Goliaths and for individual users and businesses. Needless to say, we’re incredibly proud of our new partnership and the growing call for a clear and open, multi-stakeholder community to bring back the value and trust upon which the Internet was founded.
Now cue in the chance that you may be in Munich Apr. 28-30th: meet the Open-Xchange team to discuss just how OX App Suite and a honest business model can position your Cloud business to win at the Telco Cloud World Forum.