We take the business of our positioning and brand seriously with a belief that every marketing activity is an event to communicate the OX philosophy and why it is a great company to work with. From the OX laptop tattoos and premium give-aways at industry conferences, to co-creating ‘SWAG’ (stuff we all get) and unique experiences with client-partners. Recently, we collaborated on a custom t-shirt as its sentiment was so authentic and inspired by a partner who knows, uses and loves the benefits of Dovecot IMAP server.
The OX #DOVECOTorDIE Fun t-shirt came out of meetings with said client-partner whose enthusiasm around having Dovecot as their standard, played on both the Dovecot logo and requirement for IMAP technology they depend upon. The multiple doorways of the Dovecot namesake and logo evoke the physical pigeonholes that modern email has replaced: a personal home for your travelling correspondence. This particular OX client kept referencing that, to them: depending on any other email infrastructure is a fate worse than death: the pigeonholes in a dovecot being similar to the dots on a die. This similarity resonates with the dilemma faced by many service providers: opt for a secure and scalable IMAP solution or roll the dice with piece-meal infrastructure and suffer the consequences. Dovecot or Die was born.
Their intensity with the core sentiment behind this phrase went further and — inspired by the word play on this critical piece of the email stack — birthed another playful ‘walking billboard’ (as we call OX t-shirts) that we call the #DOVECOTorDIE Fun Shirt.
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Such fervent appreciation for the Dovecot solution is understandable given that its market share of observable IMAP servers globally stands at 68.49% with over 3.5 million installations. The benefits of stateless, reliable and scalable email services are increasingly apparent to service providers who demand superior and secure infrastructure.
Equally, with Dovecot as key driver of the Trusted Email Service (TES) initiative, such fanfare properly worn across leading service provider data centers and offices only amplifies the aim of TES: make email secure in transit between operators and on storage. The TES working group has as members large Telcos, ISPs, cable operators, email software developers, DNS experts, security specialists and even some of their subscribers set on making email secure again. The group is establishing the guidelines and open standards which will help to protect the integrity and privacy of email.
For more information on Dovecot and the rest of the growing Open-Xchange portfolio, click here.
