Over the last decade we have seen notable technological changes that have re-defined the way we use computers. Firstly, the availability of high speed broadband in the home has provided the bedrock for consumer driven ecommerce. Home broadband has also matched speeds of the workplace network, it has facilitated a cultural shift in the way people work, with many now working from home, or even on the move. Similarly the dramatic drop in the price of storage has enabled people to conveniently store their data without having to take cost into account.
The ubiquitous nature of mobile internet paved the way for the popularity of mobile devices which fed into the trend of Bring Your Own Device, where people began working on multiple devices in parallel which in turn created a need to sync data across these devices. The reduction in storage cost and this cultural shift in device use meant consumers and SMBs began demanding cloud storage and file sync services, demonstrated by the popularity of Dropbox and iCloud, where they could host their personal and professional lives in one convenient, and easily accessible, location.The reality is that storage and cloud services are now as important as email to most users; and in some cases more so. Users demand their files to be seamlessly synchronized across all their devices and want to be able to share them instantly and easily with friends, family or business colleagues.
This notion of collaboration is crucial in understanding how service providers play in the market. Online storage is no longer considered a luxury – it’s essential. File storage, sharing and productivity are still rapidly growing in the SaaS and cloud market, and it’s the OTT services that are winning. Unless quick action is taken, service providers risk losing another slice of the pie to the big Internet companies. That’s where OX Drive comes in.
To compete with OTT giants, service providers must offer their customers a slick and efficient tool that makes it as easy as possible for their users to synchronise their digital lives. OX Drive does just that, and has the added benefit of being white label ready, allowing service providers the ability and flexibility to rapidly build their own bespoke, branded cloud storage platform. OX Drive also works seamlessly with OX App Suite, making it easy for you to control all your email, collaborative documents and other data from one place.
The storage race is still heating up, and it’s not too late to take your place on the grid. Give your customers what they need before they start to look elsewhere.
